Artista
Discover female artists through Artista, a mobile application that
curates videos and podcasts produced by leading art institutions.
Problem Statement
It’s still a common story: many art enthusiasts and casual museum-goers know all about Picasso and Van Gogh, but their knowledge of female artists is often limited. The list of female artists they can name is frequently short, and there’s a skewed focus on their male counterparts.
Solution
Develop a mobile app that provides curated video and audio content about female artists, produced by prominent art institutions. The app will address the gap in knowledge by offering immersive and educational content about both historic and contemporary female artists, helping users gain a deeper understanding of their lives, challenges, and contributions.
Artista aims to reframe art history. By connecting users to diverse female artists—both historical and contemporary—through engaging video and audio content, Artista makes it easy for everyone to broaden their art knowledge and celebrate the contributions of women in art.
Hypothesis
Artista will successfully connect users with female artists by offering engaging video and audio content from reputable art institutions. By increasing users' exposure to female artists, Artista makes it easy for everyone to broaden their art knowledge, and aims to enhance users' ability to remember and appreciate historical and contemporary female figures in the art world.
Research goals
1. Assess Awareness and Knowledge of Female Artists
Evaluate users' current understanding and recognition of female artists compared to male artists.
2. Gauge Interest in Learning About Female Artists
Determine the level of interest users have in learning more about female artists and their contributions.
3. Understand Preferred Learning Methods and Retention
Identify the most effective formats for delivering educational content (e.g., video, audio, articles) and how well users retain information.
4. Determine Interest in the App and Identify Desired Features
Explore users' interest in the app concept and gather insights on desired features and functionalities.
Research highlights
- Knowledge Disparity: Users have more knowledge about male artists than female artists.
- Contemporary Focus: There is a strong interest in learning about contemporary artists.
- Exhibition Interest: Users want information on current exhibitions they can visit to deepen their learning and engagement.
- Diverse Interests: While users are interested in female artists, they also want to explore artists of color and those from various regions beyond Euro-centric perspectives.
User Persona
Name: Robbie Martinez
Age: 32
Location: Brooklyn, NY
Occupation: Adjunct Painting Professor at FIT (part-time)
Education: MFA in Painting
Family: Lives with her partner
Robbie is an adjunct fine arts painting professor living in Brooklyn with her partner, a therapist. She recently started teaching part-time and aims to make a strong impression and secure a tenure-track position in the future. Passionate about contemporary art and female artists, Robbie seeks efficient ways to stay engaged with the art world.
User Flow
The research highlighted the need for clear, curated content that prioritizes educational value. This influenced the user flow by ensuring that the main features of the app—such as video and audio sections—are prominently placed and easily accessible. The flow includes a straightforward navigation from discovering content to engaging with detailed information about exhibitions and artist backgrounds.
Sitemap and Navigation
User Goals :
Discover new content about female artists.
Access detailed information on specific artists.
Find information about current and upcoming exhibitions.
Navigation :
Home: Quick access to featured content and recent additions.
Videos & Podcasts: Curated content categorized by artist or theme.
Exhibitions: Up-to-date information on current and upcoming exhibitions featuring female artists.
Artist Profiles: In-depth information about individual female artists.
Search: Easily locate specific content or artists.
Favorites: Save preferred content for easy access.
Sketches
Wireframes: Low fidelity
User Interface Design
Wireframes: High-Fidelity
I iterated on high-fidelity variations, testing them to identify the most effective content design, which led to refining my initial low-fidelity concepts. This iterative process ensured the final design was both user-centered and optimized for engagement.
Prototype