Rodeo Quincy
Email design and copywriting for a western-inspired clothing brand
Summary
Rodeo Quincy is a family-owned western wear company based in California. The company wanted to create new weekly emails to replace their old ones.
Challenge: Why new emails?
The previous emails did not present a cohesive brand image and did not take full advantage of the brand’s unique story.
Low click-through rate
Inconsistent branding
Low-quality text on images
Storytelling aspect missing
Project goals
Create weekly email campaigns that highlight Rodeo Quincy’s story and branding
Improve email click-through rate
Increase email revenue
Design process
Research: Understand the brand and the user, stakeholder interviews.
Define: Look into past email design and analytics. Define improvement areas.
Ideate: How can we engage with our audience? How can we tell the brand’s story?
Prototype and collaborate: Email templates, brainstorm with marketing colleague.
Test: Send campaigns, look at analytics, make changes.
Tell the story
Family-owned, inspired by the West, designed by cowgirls
Product Descriptions
25 Ranch Jacket
Distressed to perfection, this jacket has that comfy worn-in feel that you love. That’s not a coincidence, this beauty will quickly become an everyday favorite. Meant to stand the test of time in style and durability, it features a flattering cropped silhouette and an easy-to-pair neutral tone. The best part? You’ll always stand out with the lovely printed rose on the back and the leopard print on the collar and cuffs. You could say this jacket has a few tricks up its sleeve!
Isa Rosita Kids Tee
What happens when you take the most iconic animal print and give it a Rodeo Quincy twist? You get a one-of-a-kind rose tee with just the right amount of roar.
Las Vegas Button Up
Say hello to your softest button up. Crafted from lavish butter-soft silk, this top feels and looks great on you. Effortless yet polished, it features western piping, smile pockets and a lovely rose print inspired by Nevada. Wear it to the rodeo arena or to a nice diner; compliments will follow you everywhere.
Sage Brush Button Up
A denim button-up tailored to fit like a glove. Inspired by the ultimate cowgirl and Quincy’s mother, Sally Marvel Freeman, this shirt mixes an elegant dark wash — a nod to Sally’s timeless style, with leopard-printed cuffs and collar — a tribute to the confidence she gave us to stand out in a crowd. Named after Sally’s favorite smell, the Sagebrush that filled the air of the Nevada fields where she rode her many horses.
